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The Store, an environment first presented in a group show at the Martha Jackson Gallery in New York in 1961, took the form of brightly painted plaster reliefs and sculptures of commercial and manufactured objects. The ability of materialist values to subsume everything within a commodity context became even more explicit in Oldenburg’s next version of The Store: a shopfront on New York’s East Side from which he sold plaster re-creations of foodstuffs and merchandise for two months, beginning in December 1961. The soft canvas props that Oldenburg sewed for these Happenings led to the large-scale soft sculptures unveiled in his third incarnation of The Store at the Green Gallery in New York in September 1962.installation view, 3rd iteration