Insertions into Ideological Circuits: Coca-Cola Project
Inserções em Circuitos Ideologicos: Projeto Coca-Cola
Yankees go home!
"In the 1970s when Brazil was ruled by a series of brutal military dictatorships, Meireles created two highly provocative and signature works titled Inserções em Circuitos Ideologicos (Insertions Into Ideological Circuits). For the first, he stamped Brazilian currency with messages of protest, such as the question "Who Killed Herzog?," in reference to the state-sponsored murder of a leftist journalist. For the second, he affixed decal messages like "Yankee Go Home!" and "What is the place of work in art?" to endlessly recyclable glass Coca-Cola bottles. Put back into circulation, these objects constituted an enigmatic political message for the widest possible public. Brazilians curiously sought them out and got rid of them as fast as they could. Meireles courted real danger; the uncontrolled violence of the age punished people with "disappearance" for much slighter offenses." -- From http://nypress.com/inside.cfm?content_id=975 accessed 7/14/2004full view
Type of WorkSculpture
Bottles, Imperialism, Ready-mades, Coca-Cola Company, Popular culture, Americana, Art, Modern --20th century, Sculpture, Brazilian --20th century
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