C42: Citroën Showroom
Gautrand, Manuelle
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Alternate file
Alternative Title
Espace Citroën
Date
2002-2007Description
Interior, looking up and out of red and white chevron faceted facade; Built as the flagship showroom on the Champs-Élysées for the automobile manufacturer Citroën. The cars are presented as a kind of corporate totem composed of eight vehicles stacked on platters, one on top of the other. The arrangement forms a gigantic upright display around which visitors move in an ascending/descending spiral movement via flights of stairs and landings. The cars are displayed on revolving circular platforms under a faceted mirror-ceiling that fragments and multiplies their lines and details. The building skin is faceted glass and plays on the distinctive shape of the Citroën logo: the double chevron, in red and white. Source: Manuelle Gautrand [firm website]; http://www.manuelle-gautrand.com/ (accessed 7/7/2014)
Type of Work
store; automobile showroomSubject
advertising and industrial design, business, commerce and trade, contemporary (1960 to present), Transportation, multimedia, Twenty-first century
Rights
Rights Statement
Licensed for educational and research use by the MIT community only